A major fashion retail company wanted to improve its online presence, build its customer base and enhance engagement of its existing customers through an e-commerce engine.
- Provide a rewarding shopping experience that compares products, provides ratings and reviews and highlights promotional offers
- Build and promote the brand online with an easy to use shopping cart
- Ensure site is friendly and optimized for search engines and is found via organic methods
- Integrate social media into the sales funnel and create various social media touch points channeling all traffic towards the main website